Ask This ONE Question To Improve Your Sales

Many times, we, as salespeople forget what we are trying to achieve. I’m guilty, you’re guilty, we’re all guilty. Let me clarify what I mean: sometimes during the sales process, we forget what our immediate goal is; what is the next step in the process?

Ask This ONE Question To Improve Your Sales

There’s one question I teach all salespeople to ask themselves prior to every meeting with a prospect or even a client: What is my goal today? Simply, what are you trying to achieve with this meeting?

If you’re early in the sales process your goal is simply to move the relationship along—gather more information, learn more about your prospect, find out where the “pain” is. Not every meeting is about closing the sale and rushing the process can kill a sale quicker than anything.