Last week I conducted two sales workshops—one public and one for a private group who brought me in to do sales training for their salespeople. Afterward, one of the managers came up to me and stated how timely it was because of some initiatives they were undertaking. It was very gratifying, but also caused me to pause and think; “How many companies are NOT doing this?”
What are you doing about sales training this year?
Whether for you personally or for your sales team, what’s your plan? As the old saying goes, if you keep doing what you’re doing, you’re going to keep getting what you’re getting.
It’s important to keep growing, innovating and learning. But, did I tell those salespeople anything they hadn’t already heard? Probably not. But as I have said before, Even The Superstars Take Batting Practice.
It’s not too late for you to put together a regular sales training plan to keep your team or yourself focused, moving forward and learning. Feed your mind positive information—we all know there are enough things in the market to be negative about, how about introducing a little positivity?
Why not give your team a little motivation and reassurance they are on the right track. As I told both groups last week, you cannot take corrective action until you take action. You cannot improve and adjust until you get started moving.
Plan now for 2015 to be a year in which you and your team grow and exceed your goals and expectations and to make a real sales training program a part of it. Wishing and hoping isn’t a plan. If you’re a sales manager I have some bad news for you: they get tired of hearing from you. Whether you bring me or someone else in, bring in a new voice—someone who can reiterate your strategies, but a different voice with a different perspective does amazing things.
Am I smarter than you? I doubt it. But, my experiences are different, my delivery is different–anything that gets your people to embrace training and get focused is well worth your time and money.
So, again, what’s your plan?
Sales training doesn’t cost you—it pays you; week in and week out, month in and month out.